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Sometimes the simplest solution is the best!

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Mobile phones have changed our lives.

They’ve opened the doors to the outside world because they let us explore while keeping us in touch with others and by others. They were designed to make us free.

But first the buttons shrank, then the menus got in the way. Then text messages arrived. Now every year, phones crammed with cameras, web searchers, e-mail messengers, voice recorders and music players flood the market.

Today, mobile phones are weighed down with systems feeding complicated technologies that many of us don’t need and will probably never need. Ironically the very people who would most benefit from mobile phones are deterred by these complicated extras rendering this freedom inaccessible.

The solution is to combine mobile technology with simple and accessible functionality. A durable, easy to use handset that delivers the freedom people need.

How many people need a mobile phone but can't actually use one? 

Our answer is the BasicPhone.

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